ABOUT ME
Hi, I’m Elizabeth (Liz) Bender, a marketer and orchestrator with over a decade of experience across the live entertainment, travel and media industries. With a passion for doing great work that drives brands forward, I love integrated marketing aimed to drive awareness and inspire consumer action. I approach everything I do with a meticulous attention to detail, perseverance, and a smile. To me, there is nothing more rewarding than making an impact with a compelling campaign. When I’m not working, you’re likely to find me out exploring!
Go the extra mile, it’s never crowded.
EXPERIENCE
Over the years, I’ve inspired children of all ages to attend The Greatest Show On Earth and brought new life to the age-old circus souvenir program book, collaborated on a brand repositioning for DoubleTree by Hilton recognized as PR Week's Brand Development Campaign of the Year, offered guidance to brands, hotel teams and live event promoters, and activated multi-platform media partnerships for National Geographic.
Simply said, integrated campaign activation is my passion. I am a nerd for a well-defined project brief and thrive when given the opportunity to define the roadmap, unpack key levers to bolster each initiative, and combine insights and creative to test, learn and continually optimize.
Whether orchestrating a thought leader event, consumer activation or advertising campaign, I bring an optimal blend of strategic and tactical skills, confidence to shape and drive multiple initiatives simultaneously, an ability to laser in on ideas that drive results, and am a great addition to any team!
Driving Results
I love doing great work that elevates brands and moves the needle – check out a few of my success stories!