BUILDING BRAND LOVE
Years ago, the newly rebranded DoubleTree by Hilton emerged with a new logo, identity, fast-growing footprint and a new story to tell. Click for details on how a new email content strategy and tapping the Hilton marketing database / CRM capability drove brand love, one email at a time.
STAYING TOP OF MIND
The DoubleTree Marketing & PR teams activated integrated campaigns aimed to drive top-of-mind awareness, preference and pique seasonal interest. An opportunity existed to optimize the team workflow and approach to creating customer-centric initiatives. Click for more on the suite of planning, activation and measurement tools that I created, turbocharging team activation efforts and results.
INCREASING REVENUE
Two years after launch, performance for an offer designed to emulate stay benefits of an elite HHonors loyalty program member began to show notable declines. Click to learn how optimizing the offer led to growth in revenue and key objective areas.
WINNING PARTNERSHIPS
As a leader in science, adventure and exploration storytelling, National Geographic is enlisted by a multitude of brands for media partnerships and branded content campaigns. Click to check out a few examples of projects that I’ve orchestrated.
DoubleTree by Hilton partnered with Universal Studios to promote the launch of Dr. Seuss’ The Lorax for a campaign that aligned the film’s focus on environmental education with the brand’s service pillar and belief that small actions can make a big difference. Click to learn more on the award-winning initiative.
not only do i drive results, i’m ALSO a team player AND GREAT COLLABORATOR.
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