BRAND LOVE, ONE EMAIL AT A TIME
A freshly rebranded DoubleTree by Hilton had a new identity and a story to tell. Here's how a smarter email content strategy — and the full power of Hilton's CRM — built brand love, one send at a time.
BUILDING THE ENGINE BEHIND THE CAMPAIGN
Staying top of mind takes more than great campaigns — it takes a great process. Here's how a suite of planning, activation, and measurement tools I built turbocharged the team's workflow and drove stronger results.
REIGNITING A FADING OFFER
When a strong offer starts to decline, it's time to dig deeper. Here's how optimizing a declining package reignited revenue growth and hit every key objective.
WHERE GREAT BRANDS MEET GREAT STORIES
National Geographic's storytelling draws top brands. Here's a look at a few of the media partnerships and branded content campaigns I brought to life.
DoubleTree and Universal Studios found the perfect partnership for The Lorax. A shared belief that small actions make a big difference brought the campaign to life — and the results spoke for themselves.
RESULTS DRIVEN. TEAM FIRST. BETTER TOGETHER.
Don’t take my word for it – read colleague recommendations here→